On medium or large sites, this process took several hours per content line every month, with the risk of bias (each analyst groups differently) and drift (clusters go out of date). The new feature automates much of the discovery and aggregation, and leaves business decisions in our hands: choosing the lead page, tuning the messaging, and measuring impact.<\/p>\n
With query groups, the starting point is the topic. Each group gathers variations that share intent (synonyms, common typos, equivalent phrases, or even across languages) and shows aggregated clicks, impressions, and CTR. If you need detail, you can open the Performance report and inspect individual queries.
\nImportant: this is an analytical view that does not change rankings. Groups are generated by AI models and may evolve over time.<\/p>\n
Where to see it and how the card works<\/h2>\n\n- Location: Search Console \u2192 Insights (Search Console Insights).<\/li>\n
- Card views: Top, Trending up, and Trending down.<\/li>\n
- Within each group you\u2019ll find:
\nGroup name (based on the query with the most clicks in the set).<\/li>\n - Aggregated performance for the topic (sum of clicks, impressions, and CTR).<\/li>\n
- Representative queries and a link to drill down in the Performance report.<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/relevant.neuronalcode.io\/wp-content\/uploads\/2025\/10\/grupos-consulta-300x179.png\")
\nExamples of groupings (by vertical)<\/h2>\n
The logic is simple: same intent \u2192 same topic.<\/p>\n
\n- Recipes (informational).<\/strong> The topic \u201chow to make guacamole\u201d groups searches like \u201cguacamole recipe,\u201d \u201ceasy guacamole,\u201d \u201chomemade guacamole sauce,\u201d \u201cstep-by-step guacamole.\u201d The lead page is a clear guide with variants and an FAQ section.<\/li>\n
- Ecommerce (footwear).<\/strong> The topic \u201cwaterproof trail shoes\u201d gathers \u201ctrail gore-tex,\u201d \u201cshoes for rain,\u201d \u201cwaterproof membrane.\u201d<\/li>\n
- B2B SaaS.<\/strong> The topic \u201cinvoicing software for freelancers\u201d groups \u201cfreelancer invoice program,\u201d \u201cfreelance invoicing app,\u201d \u201conline invoicing.\u201d<\/li>\n
- Local services.<\/strong> The topic \u201csolar panel installation Madrid\u201d groups \u201csolar panels Madrid,\u201d \u201cphotovoltaic quote,\u201d \u201cinstallers in Madrid.\u201d<\/li>\n
- Domestic travel.<\/strong> The topic \u201ccheap Madrid\u2013Barcelona train\u201d gathers \u201ccheap tickets,\u201d \u201cAVE offers,\u201d \u201cfast train price.\u201d<\/li>\n<\/ul>\n
What it\u2019s useful for in digital marketing<\/h2>\n\n- Spot topics that concentrate demand. Picking 2\u20133 topics in Top or Trending up is enough to set a short-term focus.<\/li>\n
- Prioritize content by topic. Plan quarterly based on size, trend, and effort. For example, large and rising topics with light changes go first.<\/li>\n
- See a topic\u2019s trend. If it\u2019s up, reinforce it now; if it\u2019s down, it can wait for the next cycle.<\/li>\n
- Align messaging. Incorporate expressions from the group (the language users actually use) into titles, headings, and creatives.<\/li>\n
- Unify measurement. Tag campaigns, content, and CRM with the same topic to follow the entire funnel.<\/li>\n<\/ul>\n
Worked example: \u201cwaterproof trail shoes\u201d<\/h2>\n
Signal:<\/strong> the topic appears in Trending up and impressions\/clicks are growing.<\/p>\nWhat we do (SEO only):<\/strong><\/p>\nArchitecture<\/strong><\/p>\n\n- Create an indexable subcategory: \/zapatillas\/trail-impermeables\/<\/li>\n
- Add it to navigation and breadcrumbs: Shoes \u2192 Waterproof trail.<\/li>\n<\/ul>\n
On-page<\/strong><\/p>\nOptimize title & meta with the group\u2019s extracted keywords: \u201cWaterproof trail running shoes | Gore-Tex and wet grip.\u201d<\/p>\n
\n- Optimize the H1.<\/li>\n
- Create useful content on the PLP using the strategic keywords pulled from the group.<\/li>\n
- Extract FAQs from the group (\u201cAre they suitable for fast runs?\u201d, \u201cGore-Tex vs. proprietary membrane\u2014what\u2019s the difference?\u201d, \u201cHow do you care for them after rain?\u201d) and include this information on the category text and even on product pages (PDP) where relevant.<\/li>\n
- Add structured data: ItemList for listings and Product\/AggregateOffer on PDPs if applicable.<\/li>\n<\/ul>\n
Internal linking<\/strong><\/h2>\n\n- Links from Trail Shoes and related posts with natural anchors (\u201cwaterproof trail shoes\u201d).<\/li>\n
- Related-items blocks on PDPs\/guides pointing to the subcategory.<\/li>\n<\/ul>\n
Supporting conten<\/h2>\n\n- Membrane comparison (clear table).<\/li>\n
- \u201cHow to choose waterproof trail shoes\u201d (common mistakes + checklist).<\/li>\n
- Care guide.
\nLink all of these back to \/zapatillas\/trail-impermeables\/.<\/li>\n<\/ul>\nPros and limitations<\/h2>\nPros<\/h3>\n\n- Topic view: understand demand without reviewing variations one by one or exporting sheets.<\/li>\n
- Clear trends: Top \/ Trending up \/ Trending down views help decide when to act.<\/li>\n
- One click from topic to detail: open the Performance report to see queries and involved URLs.<\/li>\n
- Fast overlap detection: when several pages appear within the same topic, cannibalization is easier to spot.<\/li>\n<\/ul>\n
Limitations<\/h3>\n\n- Gradual rollout: it may not be active yet for some properties.<\/li>\n
- Needs volume: groups are more useful when there are enough queries around the same subject.<\/li>\n
- AI-driven dynamics: the composition and names of groups can change over time; compare period over period.<\/li>\n<\/ul>\n
FAQs<\/h2>\n
Do we lose keyword granularity?<\/strong>
\nNo. The detail remains in the Performance report. Groups help you prioritize; queries help you execute.<\/p>\nWhat if the grouping includes queries that don\u2019t fit?<\/strong>
\nIt can happen. A quick review of a sample of queries usually suffices to choose the lead page by intent. If a relevant query sits outside, treat it as a subtopic\/FAQ or as supporting content.<\/p>\nCan you compare historicals if groups change?<\/strong>
\nYes\u2014but manually for now, saving historicals in a separate document.<\/p>\nDoes it mix brand and non-brand?<\/strong>
\nSometimes. For clearer reporting, you can separate branded vs. non-branded keywords within the topic using filters\/searches. That way you distinguish demand capture (brand) from growth (non-brand).<\/p>\nDoes it group different languages or countries?<\/strong>
\nLanguages: it may group variations across languages.
\nCountries: documentation doesn\u2019t specify; to compare markets, open the group in the Performance report and filter by country before drawing conclusions.<\/p>\nCan the group label sound odd?<\/strong>
\nThat\u2019s common: the label uses the query with the most clicks. What matters is the topic content and the queries that form it.
\nIs the long tail being \u201cburied\u201d?
\nNo. The long tail is summed within the group (useful for prioritization) and remains available in detail to create FAQs or micro-blocks when very specific questions appear.<\/p>\nWhat about cannibalization?<\/strong>
\nMore visible: multiple URLs can appear within the same topic. Practical rule: 1 intent = 1 lead page; the rest act as support, with clear linking to the lead.<\/p>\nAnd SERP features (video, images, maps)?<\/strong>
\nThey can affect a topic\u2019s CTR. If CTR looks off, review the main queries and how you appear in search; in some cases, reinforcing the lead page with FAQ\/HowTo\/video helps.<\/p>\nIs there an API\/download for the dashboard?<\/strong>
\nFor now the view is in Insights. Practically, you can build a topic-based dashboard and save a monthly export with aggregated metrics and representative queries.<\/p>\nWhy Query Groups Transform Your Decision-Making<\/h2>\n
Query groups change the starting point\u2014from reading isolated keywords to understanding topics. With an aggregated view and trend signals you can decide faster what to reinforce, avoid cannibalization, and measure business impact by topic.<\/p>\n","protected":false},"excerpt":{"rendered":"
Query groups are arriving in Search Console Insights: a new card that uses artificial intelligence to cluster equivalent searches and summarize them by topic. The launch was announced on October 27, 2025 and is currently rolling out gradually, especially for properties with high query volumes. What changes vs. the classic Queries report Until now, analysis […]<\/p>\n","protected":false},"author":6,"featured_media":19069,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[337],"tags":[],"class_list":["post-19057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-extra-extra-2"],"_links":{"self":[{"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/posts\/19057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/comments?post=19057"}],"version-history":[{"count":4,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/posts\/19057\/revisions"}],"predecessor-version":[{"id":19731,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/posts\/19057\/revisions\/19731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/media\/19069"}],"wp:attachment":[{"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/media?parent=19057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/categories?post=19057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/tags?post=19057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nGroup name (based on the query with the most clicks in the set).<\/li>\n
\nExamples of groupings (by vertical)<\/h2>\n
The logic is simple: same intent \u2192 same topic.<\/p>\n
- \n
- Recipes (informational).<\/strong> The topic \u201chow to make guacamole\u201d groups searches like \u201cguacamole recipe,\u201d \u201ceasy guacamole,\u201d \u201chomemade guacamole sauce,\u201d \u201cstep-by-step guacamole.\u201d The lead page is a clear guide with variants and an FAQ section.<\/li>\n
- Ecommerce (footwear).<\/strong> The topic \u201cwaterproof trail shoes\u201d gathers \u201ctrail gore-tex,\u201d \u201cshoes for rain,\u201d \u201cwaterproof membrane.\u201d<\/li>\n
- B2B SaaS.<\/strong> The topic \u201cinvoicing software for freelancers\u201d groups \u201cfreelancer invoice program,\u201d \u201cfreelance invoicing app,\u201d \u201conline invoicing.\u201d<\/li>\n
- Local services.<\/strong> The topic \u201csolar panel installation Madrid\u201d groups \u201csolar panels Madrid,\u201d \u201cphotovoltaic quote,\u201d \u201cinstallers in Madrid.\u201d<\/li>\n
- Domestic travel.<\/strong> The topic \u201ccheap Madrid\u2013Barcelona train\u201d gathers \u201ccheap tickets,\u201d \u201cAVE offers,\u201d \u201cfast train price.\u201d<\/li>\n<\/ul>\n
What it\u2019s useful for in digital marketing<\/h2>\n
- \n
- Spot topics that concentrate demand. Picking 2\u20133 topics in Top or Trending up is enough to set a short-term focus.<\/li>\n
- Prioritize content by topic. Plan quarterly based on size, trend, and effort. For example, large and rising topics with light changes go first.<\/li>\n
- See a topic\u2019s trend. If it\u2019s up, reinforce it now; if it\u2019s down, it can wait for the next cycle.<\/li>\n
- Align messaging. Incorporate expressions from the group (the language users actually use) into titles, headings, and creatives.<\/li>\n
- Unify measurement. Tag campaigns, content, and CRM with the same topic to follow the entire funnel.<\/li>\n<\/ul>\n
Worked example: \u201cwaterproof trail shoes\u201d<\/h2>\n
Signal:<\/strong> the topic appears in Trending up and impressions\/clicks are growing.<\/p>\n
What we do (SEO only):<\/strong><\/p>\n
Architecture<\/strong><\/p>\n
- \n
- Create an indexable subcategory: \/zapatillas\/trail-impermeables\/<\/li>\n
- Add it to navigation and breadcrumbs: Shoes \u2192 Waterproof trail.<\/li>\n<\/ul>\n
On-page<\/strong><\/p>\n
Optimize title & meta with the group\u2019s extracted keywords: \u201cWaterproof trail running shoes | Gore-Tex and wet grip.\u201d<\/p>\n
- \n
- Optimize the H1.<\/li>\n
- Create useful content on the PLP using the strategic keywords pulled from the group.<\/li>\n
- Extract FAQs from the group (\u201cAre they suitable for fast runs?\u201d, \u201cGore-Tex vs. proprietary membrane\u2014what\u2019s the difference?\u201d, \u201cHow do you care for them after rain?\u201d) and include this information on the category text and even on product pages (PDP) where relevant.<\/li>\n
- Add structured data: ItemList for listings and Product\/AggregateOffer on PDPs if applicable.<\/li>\n<\/ul>\n
Internal linking<\/strong><\/h2>\n
- \n
- Links from Trail Shoes and related posts with natural anchors (\u201cwaterproof trail shoes\u201d).<\/li>\n
- Related-items blocks on PDPs\/guides pointing to the subcategory.<\/li>\n<\/ul>\n
Supporting conten<\/h2>\n
- \n
- Membrane comparison (clear table).<\/li>\n
- \u201cHow to choose waterproof trail shoes\u201d (common mistakes + checklist).<\/li>\n
- Care guide.
\nLink all of these back to \/zapatillas\/trail-impermeables\/.<\/li>\n<\/ul>\nPros and limitations<\/h2>\n
Pros<\/h3>\n
- \n
- Topic view: understand demand without reviewing variations one by one or exporting sheets.<\/li>\n
- Clear trends: Top \/ Trending up \/ Trending down views help decide when to act.<\/li>\n
- One click from topic to detail: open the Performance report to see queries and involved URLs.<\/li>\n
- Fast overlap detection: when several pages appear within the same topic, cannibalization is easier to spot.<\/li>\n<\/ul>\n
Limitations<\/h3>\n
- \n
- Gradual rollout: it may not be active yet for some properties.<\/li>\n
- Needs volume: groups are more useful when there are enough queries around the same subject.<\/li>\n
- AI-driven dynamics: the composition and names of groups can change over time; compare period over period.<\/li>\n<\/ul>\n
FAQs<\/h2>\n
Do we lose keyword granularity?<\/strong>
\nNo. The detail remains in the Performance report. Groups help you prioritize; queries help you execute.<\/p>\nWhat if the grouping includes queries that don\u2019t fit?<\/strong>
\nIt can happen. A quick review of a sample of queries usually suffices to choose the lead page by intent. If a relevant query sits outside, treat it as a subtopic\/FAQ or as supporting content.<\/p>\nCan you compare historicals if groups change?<\/strong>
\nYes\u2014but manually for now, saving historicals in a separate document.<\/p>\nDoes it mix brand and non-brand?<\/strong>
\nSometimes. For clearer reporting, you can separate branded vs. non-branded keywords within the topic using filters\/searches. That way you distinguish demand capture (brand) from growth (non-brand).<\/p>\nDoes it group different languages or countries?<\/strong>
\nLanguages: it may group variations across languages.
\nCountries: documentation doesn\u2019t specify; to compare markets, open the group in the Performance report and filter by country before drawing conclusions.<\/p>\nCan the group label sound odd?<\/strong>
\nThat\u2019s common: the label uses the query with the most clicks. What matters is the topic content and the queries that form it.
\nIs the long tail being \u201cburied\u201d?
\nNo. The long tail is summed within the group (useful for prioritization) and remains available in detail to create FAQs or micro-blocks when very specific questions appear.<\/p>\nWhat about cannibalization?<\/strong>
\nMore visible: multiple URLs can appear within the same topic. Practical rule: 1 intent = 1 lead page; the rest act as support, with clear linking to the lead.<\/p>\nAnd SERP features (video, images, maps)?<\/strong>
\nThey can affect a topic\u2019s CTR. If CTR looks off, review the main queries and how you appear in search; in some cases, reinforcing the lead page with FAQ\/HowTo\/video helps.<\/p>\nIs there an API\/download for the dashboard?<\/strong>
\nFor now the view is in Insights. Practically, you can build a topic-based dashboard and save a monthly export with aggregated metrics and representative queries.<\/p>\nWhy Query Groups Transform Your Decision-Making<\/h2>\n
Query groups change the starting point\u2014from reading isolated keywords to understanding topics. With an aggregated view and trend signals you can decide faster what to reinforce, avoid cannibalization, and measure business impact by topic.<\/p>\n","protected":false},"excerpt":{"rendered":"
Query groups are arriving in Search Console Insights: a new card that uses artificial intelligence to cluster equivalent searches and summarize them by topic. The launch was announced on October 27, 2025 and is currently rolling out gradually, especially for properties with high query volumes. What changes vs. the classic Queries report Until now, analysis […]<\/p>\n","protected":false},"author":6,"featured_media":19069,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[337],"tags":[],"class_list":["post-19057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-extra-extra-2"],"_links":{"self":[{"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/posts\/19057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/comments?post=19057"}],"version-history":[{"count":4,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/posts\/19057\/revisions"}],"predecessor-version":[{"id":19731,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/posts\/19057\/revisions\/19731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/media\/19069"}],"wp:attachment":[{"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/media?parent=19057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/categories?post=19057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/tags?post=19057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Ecommerce (footwear).<\/strong> The topic \u201cwaterproof trail shoes\u201d gathers \u201ctrail gore-tex,\u201d \u201cshoes for rain,\u201d \u201cwaterproof membrane.\u201d<\/li>\n