{"id":17108,"date":"2020-02-02T11:57:53","date_gmt":"2020-02-02T11:57:53","guid":{"rendered":"https:\/\/relevant-group.net\/el-iluminao-a-relevant-traffic-campaign-that-helps-you-know-whats-in-store-for-your-next-christmas-dinner\/"},"modified":"2025-11-20T09:22:56","modified_gmt":"2025-11-20T09:22:56","slug":"el-iluminao-a-relevant-traffic-campaign-that-helps-you-know-whats-in-store-for-your-next-christmas-dinner","status":"publish","type":"post","link":"https:\/\/relevant.neuronalcode.io\/en\/el-iluminao-a-relevant-traffic-campaign-that-helps-you-know-whats-in-store-for-your-next-christmas-dinner","title":{"rendered":"El Iluminao, a Relevant Traffic campaign that helps you know what’s in store for your next Christmas dinner"},"content":{"rendered":"

Christmas, Christmas… sweet Christmas? <\/span><\/p>\n

As every December, Christmas arrives and <\/span>the company dinners arrive<\/b> to our lives. Our predisposition towards this type of event can vary greatly depending on whether we love or hate corporate Christmas dinners. Are they an ideal time to bring the team together and have a good time together or, on the contrary, are they the perfect place to screw up for the rest? <\/span><\/p>\n

“El iluminao” was born as a show of support and help from <\/span>Relevant Traffic’s show of support and help to all those people who can presumably go wrong at company dinners.<\/b> Christmas gift that they might regret the next day. This oracle, through the web <\/span>www.eliluminao.com<\/span><\/a>will use all its power to help those who need a miracle to come out of it unscathed.<\/span> In order to create this action, we based ourselves on a series of <\/span>data from the Christmas Observatory and Ipsos.<\/b><\/p>\n

. As\u00ed, encontramos que existe una <\/span>love-hate relationship between Spaniards and Christmas.<\/b>41% of the population loves to celebrate it, 27% would prefer not to celebrate it, 26% love Christmas and 6% hate it with all their might.<\/span> Continuing with our study of Christmas dinners in companies, we found that there are <\/span>more than 18 million results on Google related to the search “What is a company Christmas dinner?”<\/b> Among these results, there are outfits tips, things to avoid, appropriate conversations… We then discovered that Christmas dinners can be a danger, but there are also a number of reasons that make it improper to miss them.<\/span> So, given that we were at the beginning of December, the month par excellence of company dinners, we felt the need to create the figure of <\/span>El Iluminao, an oracle expert in Christmas dinners <\/b>who would help those who attend to avoid making serious mistakes.<\/span><\/p>\n

El Iluminao, by Relevant Traffic<\/span><\/h2>\n

Through this figure we wanted to convey the idea of a person like a cu\u00f1ao who made such a mess at his company Christmas dinners that he is now dedicated to evangelizing the world.<\/span><\/p>\n