{"id":17105,"date":"2020-06-02T11:00:14","date_gmt":"2020-06-02T11:00:14","guid":{"rendered":"https:\/\/relevant-group.net\/initiatives-in-times-of-covid-19\/"},"modified":"2024-11-08T10:19:55","modified_gmt":"2024-11-08T10:19:55","slug":"initiatives-in-times-of-covid-19","status":"publish","type":"post","link":"https:\/\/relevant.neuronalcode.io\/en\/initiatives-in-times-of-covid-19","title":{"rendered":"Initiatives in times of COVID-19"},"content":{"rendered":"

The presence of brands in people’s lives is now more important than ever. Communicating in times of crisis, talking about what concerns and interests our audience, from a settled values and with a hand on the heart is essential for both the voice and the personality of a brand to be real and essential for them. Communicating has always been and will always be important in our daily lives, but it is today when brands are going to mark a before and after before probably the most demanding population in history. Under the hashtag <\/span>#TheBestOfWeMyselves<\/b><\/a>We would like to share with you some of the examples that have caught our attention during this confinement. <\/span><\/p>\n

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For this reason, at Relevant Traffic we are committed to sincere communication with values that help us to position ourselves in the hearts of our public. We go from top of mind to top of heart, because what is really important is inside their hearts. <\/span><\/p>\n

Covid-19 has not taught us to live in the moment and to understand that nothing will be as it was before, nor basically as it was 24 hours ago. We live in the present, in the here and now. As a result of this, these four initiatives that we present below are born. <\/span><\/p>\n

Thank you very much.<\/b><\/h2>\n

In just one weekend,<\/span> thousands of Spaniards demonstrated that if we get out of this we all get out as one.<\/b> That is why, in just 48 hours, our balconies were filled with endless applause, “resistir\u00e9s” (some sharper than others) or even improvised bingos where singing line was the biggest milestone of the day. <\/span> From there, our thanksgiving <\/span>our thanksgiving<\/b><\/a><\/p>\n

. Y lo hicimos con la mano puesta en el coraz\u00f3n m\u00e1s que nunca. Porque gracias a vosotros, a todos los que hicist\u00e9is que esta situaci\u00f3n fuera lo menos rara posible, miles de sonrisas salieron cada d\u00eda a nuestros balcones. Y todo, por supuesto, d\u00e1ndoles las gracias a ellos, a los que llevan luchando para que todo esto pase desde el inicio como aut\u00e9nticos h\u00e9roes. Nuestro gracias se eleva m\u00e1s all\u00e1 y bajo las <\/span>mythical phrases of a mother<\/span><\/a>We are launching three publications to show our eternal gratitude. <\/span><\/p>\n

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In addition, to make this a real chain, we launched in our stories,<\/span> the world’s longest “Applause” chain.<\/b><\/a>. Con la ayuda de nuestros seguidores y con el fin de que los aplausos fueran m\u00e1s all\u00e1 de las 8 de la tarde, conseguimos llegar a aquellos que por una cosa u otra no pod\u00edan recibir estos aplausos. <\/span><\/p>\n

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It is up to us to continue<\/b><\/h2>\n

As many have unfortunately had to live through, we at<\/span> Relevant Traffic it is our turn to follow<\/b>. Y nos toca hacerlo m\u00e1s fuertes que nunca, todos unidos desde inicio a fin. Ha sido uno de los momentos m\u00e1s duros a nivel de compa\u00f1\u00eda, pero nos tocaba ser honestos y sinceros. Por eso, y <\/span>as an open letter to the universe<\/b>we launch <\/span>this communication <\/span><\/a>supported by a hashtag that has empowered all our initiatives at this time.<\/span><\/p>\n

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#TocaSeguir<\/b> speaks of us, of our work, our effort and our knowledge at the service of our clients and those who need it. Toca Seguir speaks of the professionalism with which we face and have faced every moment from the beginning until now. <\/span><\/p>\n

We are with you<\/b><\/h2>\n

According to the Spanish census, <\/span>a total of 4,732,400 households have spent this quarantine alone.<\/b> For this reason, from <\/span>Relevant Traffic <\/b>we wanted to be closer to them than ever before through the activation of <\/span>#EstamosContigo.<\/span><\/a><\/p>\n

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With this initiative and through our Instagram account, we wanted to launch a message of hope to all those who were alone through our stories. First, we launched our communication posts to present the action and explain to our users what they had to do to participate. <\/span><\/p>\n

The action consisted of sending a message of light to those who were alone, <\/span>by converting our stories<\/b><\/a> in a morse code of hope so that each and every one of those homes feel that we are all with them. In short, <\/span>our goal was to become closer than ever in times of separation.<\/b>. <\/span><\/p>\n

We will be back. And we will come back stronger than ever <\/b><\/h2>\n

Simple, clear and direct. This was and is our promise in times of <\/span> COVID-19<\/b>. Bajo el hashtag <\/span> #MadridIsVeryAlive<\/span><\/a>we join this initiative launched by photographer Ignacio Pereira <\/span>Ignacio Pereira<\/span><\/a>who chose one of the most famous streets of Madrid, Gran V\u00eda, to reflect the current situation we were living.<\/span><\/p>\n

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While it is true that this initiative was born out of a claim for the use of his photograph in an improper way, his claim went further and urged dozens of artists to illustrate it and send a graphic message to all the people of Madrid. <\/span><\/p>\n

At Relevant Traffic we didn’t want to be left behind and we launched <\/span>launched this publication<\/span><\/a> joining this great initiative to send a clear and direct message to the heart.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The presence of brands in people’s lives is now more important than ever. Communicating in times of crisis, talking about what concerns and interests our audience, from a settled values and with a hand on the heart is essential for both the voice and the personality of a brand to be real and essential for […]<\/p>\n","protected":false},"author":3,"featured_media":17374,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[343],"tags":[],"class_list":["post-17105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-if-i-dont-see-it-i-dont-believe-it"],"_links":{"self":[{"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/posts\/17105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/comments?post=17105"}],"version-history":[{"count":2,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/posts\/17105\/revisions"}],"predecessor-version":[{"id":17376,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/posts\/17105\/revisions\/17376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/media\/17374"}],"wp:attachment":[{"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/media?parent=17105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/categories?post=17105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/relevant.neuronalcode.io\/en\/wp-json\/wp\/v2\/tags?post=17105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}